Today’s new-age consumers aren’t interested in brands that are transactional in nature
A well-thought-out social media strategy is key for any brand today – it not only enhances the reputation of the brand, but also delivers on the sales front, says Karan Vaidya, VP, Marketing and Retail Operations, House of Rose
ROAD TO RECOVERY SERIES: Heritage Brand 'Rose' Believes In Going Digital
In this pandemic, it’s the kind and considerate actions that make all the difference, in business and in life. Karan Vaidya, of heritage brand of fine jewellery 'Rose', Mumbai shares some vital insights…
The Rulebook of Closing Every Kind of Customer
The Big Customer Study
Sense & Sensibility
Sensory Marketing
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